Professionals and journalists attended as guests an event held on 3 /04/2017, in Seoul, South Korea. Professionals from the industry of food, beverage, HORECA, health-food products, pharmaceutics, natural cosmetics and gastronomy, as well as nutritionists, journalists and bloggers attended the events that took place at the Seoul Plaza Hotel. The speakers, Dr. Ilias Smyrnioudis, PhD, Deputy General Manager, Head of R&D at Chios Mastiha Growers Association and Dr. Ioannis Georgiadis MD, MSc, PhD Endocrinology, Diabetes and Metabolism introduced the campaign «European PDO products: precious drops» and raised awareness on European PDO and PGI products.. They’ve promoted the unique PDO products: PDO Masticha Chiou (Mastiha crystals), PDO Mastichelaio Chiou (Mastiha oil) and PDO Tsikla Chiou (Mastiha gum) by sharing their knowledge about the history, the uses and the benefits of the products.
The event was attended by approximately 90 professionals who enjoyed an exquisite menu with Chios Mastiha as the main ingredient. They’ve watched the campaign’s video and the speakers’ presentations with great interest. Attendees were given information kits with interesting information, photographs, brochures as well as Chios Mastiha gifts.
The event took place in the framework of the program “European PDO Products: Precious Drops”, financed with aid from the European Union and Greece.