Chios Mastiha Growers Association participated in the exhibition Natural Expo West 2019 that took place from 7 to 9 March 2019 in Anaheim, California. This is one of the leading American trade shows in the natural, organic and healthy products industry, with 89,000 visitors – nutrition and health care professionals. 3.600 exhibitors, mainly from the Food & Beverage and cosmetics industries, participated in the exhibition.
The exhibition stand “European PDO Products: Precious Drops” of Chios Mastiha Growers Association attracted more than 5,000 visitors and led to the creation of new professional contacts, increasing the recognizability of PDO products. Visitors were interested about the multiple uses and properties of Mastiha, as well as the importance of the European PDO trademark.
Participation in the exhibition Natural Expo West took place under the program “European PDO Products: Precious Drops”, financed with aid from the European Union and Greece.