Chios Mastiha Growers Association participated in the exhibition Food Week Korea that took place from 2 to 5 /11/2016. This is one of the leading Asian food exhibitions with 50,000 visitors – professionals and mass media employees. 1,600 exhibitors, mainly from the Food and Beverage industry, participated in the exhibition.
The exhibition stand “European PDO Products: Precious Drops” of Chios Mastiha Growers Association attracted more than 9,000 visitors and led to the creation of new professional contacts, increasing the recognisability of PDO products. Information about the multiple uses and properties of Mastiha, as well as the importance of the European PDO trademark was also provided.
Participation in the exhibition Food Week Korea took place under the program “European PDO Products: Precious Drops”, financed with aid from the European Union and Greece.