Professionals and journalists attended as guests two events held on 3 & 5/11/16, in New York, USA. Professionals from the industry of food, beverage, HORECA, health-food products, pharmaceutics, natural cosmetics and gastronomy, as well as nutritionists, journalists and bloggers attended the events that took place in the "Loi Estiatorio".
The event of 3/11 focused on the uses of Mastiha in the field of gastronomy, while the event of 5/11 focused on the cosmetics and pharmaceutical products industry. Both events were attended by 160 professionals who enjoyed an exquisite cocktail menu with Mastiha as the main component and watched the campaign’s video and the speakers’ presentations with great interest. Attendees were given information kits with interesting information, photographs, brochures and gift products the subject and main component of which was Chios Mastiha.
The professional events in NY took place under the program “European PDO Products: Precious Drops”, financed with aid from the European Union and Greece.