The Chios Mastiha Growers Association held a special event on October 26th, 2017 in New York, USA. Professionals from the industry of food, beverage, HORECA, health-food products, natural cosmetics and gastronomy, as well as nutritionists, journalists and bloggers attended the event that took place at Mykonos Blue Restaurant.
Miltiadis Sarantinidis Commercial Director at Chios Mastiha Growers Association & Artemis Kohas, Mastiha Shop Owner, introduced the campaign «European PDO products: Precious drops» and raised awareness on European PDO and PGI products. They’ve presented the unique PDO products: PDO Masticha Chiou (Mastiha crystals), PDO Mastichelaio Chiou (Mastiha oil) and PDO Tsikla Chiou (Mastiha gum) by sharing their knowledge about the history, and highlighting the uses and the benefits of the products.
The approximately 55 professionals, who attended the event, were impressed to discover a special menu and cocktails with Chios Mastiha as main ingredient. They’ve watched the campaign’s video with great interest. Attendees were given information kits with interesting information, photographs, brochures as well as Chios Mastiha gifts.
The event took place in the framework of the program “European PDO Products: Precious Drops”, financed with aid from the European Union and Greece.