Chios Mastiha Growers Association held a special event on March 18th, 2019, which took place at Westin Chosun Seoul Hotel. Ilias Smyrnioudis Deputy General Manager & Head of R&D at Chios Mastiha Growers Association & Yannis Mandalas, CEO of Mediterra SA, introduced the campaign «European PDO products: Precious drops» and raised awareness on European PDO and PGI products. They’ve promoted the unique PDO products: PDO Masticha Chiou (Mastiha crystals), PDO Mastichelaio Chiou (Mastiha oil) and PDO Tsikla Chiou (Mastiha gum) by sharing their knowledge about the history, the uses and the benefits of the products.
The event was attended by approximately 60 professionals, from the industry of food & beverage, health- food products, pharmaceutical, natural cosmetics, as well as nutritionists, journalists, bloggers, importers, distributors. They enjoyed an exquisite menu and cocktails with Chios Mastiha as main ingredient and watched the campaign’s video with great interest. Attendees were given information kits with interesting information, photographs, brochures as well as Chios Mastiha gifts.
The event took place in the framework of the program “European PDO Products: Precious Drops”, financed with aid from the European Union and Greece.