The Chios Mastiha Growers Association held a special event on March 5th, 2019, in Tokyo, Japan. Professionals from the industry of food, beverage, HORECA, health-food products, natural cosmetics and gastronomy, as well as nutritionists, journalists and bloggers attended the event that took place at The Strings Omotesanto.
Ms. Maria Damala and Ms. Evi Sfiraki, Sales Department at Chios Mastiha Growers Association introduced the campaign «European PDO products: Precious drops» and raised awareness on European PDO and PGI products. They’ve presented the unique PDO products: PDO Masticha Chiou (Mastiha crystals), PDO Mastichelaio Chiou (Mastiha oil) and PDO Tsikla Chiou (Mastiha gum) by sharing their knowledge about history and highlighting the uses and the benefits of the products. Ms. Tomoko Fukazawa, Waseda Institute for Sport Sciences, Adjunct Resercher, introduced the adaptation of Chios Mastiha in the culinary habits of Japan as well as the benefits of the product for health. Then Ms. Eirini Kama First Secretary for Economic & Commercial Affairs Office for Economic & Commercial Affairs Embassy of Greece in Tokyo, introduced the prospects after the entry into force of the EU – Japan Economic Partnership Agreement (EPA).
The approximately 75 professionals, who attended the event, were impressed to discover a special menu and cocktails with Chios Mastiha as main ingredient. They’ve watched the campaign’s video with great interest. Attendees were given information kits with interesting information, photographs, brochures as well as Chios Mastiha gifts.
The event took place in the framework of the program “European PDO Products: Precious Drops”, financed with aid from the European Union and Greece.