50 promotional days took place in New York & Chicago introducing Chios Mastiha products to the American consumers.
More than 18.000 consumers of natural food supermarkets in the United States were acquainted with the PDO Chios Mastiha products. Chios Mastiha was introduced in New York, in 11 Whole Food Stores and in Chicago in 9 grocery stores (Fresh Market Place, Fresh Farms, etc.). During the promotional days, a customized stand was set up and a trained team of promoters was offering an informative brochure along with samples of Chios Mastiha. The promoters were informing about the meaning of the PDO stamp and the benefits of Mastiha consumption. The consumers appreciated the products and were very interested in being informed about the high standards of EU products and EU quality logos.
The event took place in the framework of the program “European PDO Products: Precious Drops”, financed with aid from the European Union and Greece.